The Collection in Coral Gables celebrated the grand re-opening of it’s Ferrari showroom & of course, it was no light affair. Veuve was flowing, Cigars were rolling, & I had the pleasure of soundtracking it all. The new showroom includes an all-new Atelier lounge, state-of-the-art configurator, library, interactive video walls of course painted in the perfect hue of Ferrari red. (is that a Pantone… because it should be?!)
On site: a Ferrari Testa Rossa Junior car, which pays homage to the Ferrari Testa Rossa in a beautiful scaled tribute with just 299 cars built. 360 photo booth camera’s to cover your instagram content & my personal fave, the Veuve Clicquot champagne cart.
On display: the Icon limited edition Ferrari Monza SP2, a Ferrari Formula 1 car, and a Ferrari Tailor Made Roma with wooden trim details. However, the peak of the night was the unveiling of the all-new Ferrari 296 GTB. The 296 GTB is an evolution of Ferrari’s mid-rear-engined two-seater sports Berlinetta concept, it represents a revolution for Ferrari as it introduces the new 120° V6 engine coupled with a plug-in (PHEV) electric motor capable of delivering up to 818 hp. (I literally copied that, because let’s not pretend I know about exotic cars… still here for it!)
– Photos courtesy of World Red Eye –
