I love collaborating with a timeless brand such as Ralph Lauren. The fashion brand’s newest campaign for one of their longtime fragrances, Romance, follows a classic New York love story.
While Romance has been part of Ralph Lauren’s fragrance collection for two decades, the campaign is an effort to re-introduce the scent to a new audience, and features model Taylor Hill and her longtime boyfriend Michael Stephen Shank in a short film and still campaign with Clean Bandit & Jess Glyne’s “Real Love” as the soundtrack.
With events scheduled in several different cities, including New York, Dallas and Chicago, the Miami event took place at Amara overlooking Biscayne Bay. Media & influencers were invited to an intimate soiree including specialty themed cocktails, fragrance samples and music by yours truly. Love was definitely in the air, thanks to This Is Lester for the gorgeous production and Ralph Lauren for providing my wardrobe.