I kicked off the launch of Spring with Aerie at the Goodtime Hotel and it was exactly that. Aerie created “The Happy Spot” as the brand’s mission of sharing positive messages across social media to help create a safe and happy place for content consumption.
On the hotel’s popular pool deck, the brand designed a full playground of instagrammable activations, including mini golf, swings & nail art stations. I provided the feel-good vibes before Kelsea Ballerini took to the stage to perform, Keepin’ It Real, a song she wrote exclusively for Aerie to inspire the Aerie community to love and let their REAL selves shine.
Aerie also kicked off its PSAs (Positive Scrolling Always) with its partners and its community sharing authentic, positive, unfiltered advice on how to control your time on social media, the importance of paying it forward and focusing on one’s own mental health.
Nothing but positive vibes all around… thank you for having me & keeping me smiling all throughout the day.
– Photos courtesy World Red Eye –