RALPH LAUREN ROMANCE FRAGRANCE TOUR

I love collaborating with a timeless brand such as Ralph Lauren. The fashion brand’s newest campaign for one of their longtime fragrances, Romance, follows a classic New York love story.

While Romance has been part of Ralph Lauren’s fragrance collection for two decades, the campaign is an effort to re-introduce the scent to a new audience, and features model Taylor Hill and her longtime boyfriend Michael Stephen Shank in a short film and still campaign with Clean Bandit & Jess Glyne’s “Real Love” as the soundtrack.

With events scheduled in several different cities, including New York, Dallas and Chicago, the Miami event took place at Amara overlooking Biscayne Bay. Media & influencers were invited to an intimate soiree including specialty themed cocktails, fragrance samples and music by yours truly. Love was definitely in the air, thanks to This Is Lester for the gorgeous production and Ralph Lauren for providing my wardrobe.

 

MIAMI SWIM WEEK x SPORTS ILLUSTRATED

It was such a dream to be asked to not only DJ the Sports Illustrated swim show but to put together the perfect mix for the runway show. In a first for Sports Illustrated, the magazine’s swimsuit runway show held during Miami Swim Week opened with a model in a hijab.

Halima Aden’s Cynthia Rowley burkini, printed with “Don’t change yourself, change the game,” was the first look of the show, kicking off a presentation that featured diverse looks showcasing models of different shapes, sizes and backgrounds.

Along with Aden’s look, the show featured several plus-size models and included one woman in a wheelchair — Djaniel Carter, accompanied by MJ Day, the editor of Sports Illustrated’s swimsuit issue.

“After several years as a professional dancer, @djaniiel sustained traumatic injuries to both of her legs and has been battling an underlying medical condition that has yet to be diagnosed,” the SI Swimsuit Instagram posted. And Kathy Jacobs, the oldest model to walk the runway at 55 years old,  stunned on the runway, while Christie Valdiserri, who lives with alopecia, was featured walking in a blonde wig before taking it off to reveal her shaved head.

It was the most inspiring and empowering runway show I have ever witnessed and I wanted to provide a soundtrack that embodied all those feelings. Blending both new tracks with girl-gang classics, the mix included music by Destiny’s Child, AluanaGeorge, and Lizzo.

Stream the soundtrack here: https://soundcloud.com/soundsbyyissel/sports-illustrated

MIAMI SWIM WEEK x 9th ANNUAL STYLE SAVES

Everyone’s favorite swim show returned for it’s 9th installment. Style Saves, the non-profit origination supplies underprivileged kids with school uniforms & supplies for the back-to-school season. Ticket sales from this show goes towards making sure thousands of kids have access to these necessities in an event later produced by Style Saves in August.

The fashion fundraiser returned to The Setai in Miami Beach with new designers and one veteran host, model & social influencer, Rocky Barnes. Guest were treated to a runway show with looks from lifestyle swimwear brands Kai Lani, Maheli Heli, Macaed and Abruzzo Swim, as well as shoes and accessories by Flora Bella and Mystique Sandals. In addition to fashion, this year The Setai provided some of their own live entertainment acts to collaborate with the show, bringing aerial acts & fire dancers to the runway.

A special thanks the designers who I collaborated with just days prior to the show, to provide runway music fit for each unique collection. Shoutout to a big list of sponsors including Tito’s Vodka, Miami Cocktail Company and Domaines Ott rosé; as well asHealth-Ade organic Kombucha, who all contributed to keeping us hydrated on such hot summer night. And of course thanks to friend & founder Rachael Russell Saiger who reminds us that philanthropy never goes out of style!

DE BEERS BAL HARBOUR OPENING

De Beers celebrated its new home in Bal Harbour Shops with an exclusive, art-inspired event at Le Sirenuse inside The Four Seasons Surfside. The new store represents the third U.S. location for the legendary Home of Diamonds. The guest list included company VIPs, Miami socialites and influencers.

Aside from experiencing one-of-a-kind High Jewellery pieces, guests also indulged in cocktails while I soundtracked a Miami-eque lounge set accompanied by violinist Siobhan Cronin. The most fascinating piece on display that night was the De Beers Talisman Wonder, featuring  a combination of 110 rough and 580 polished diamonds, with a total carat weight of 271. (which took over 2,000 hours to create, pays homage to ancient traditions while infusing it with a contemporary edge.) Also to celebrate the Bal Harbour opening, a limited edition cover inspired by nature was created for the De Beers Assouline book. The cover was designed in collaboration with Argentine-American artist Deon Rubi, a fixture in Miami’s art scene and whose work has been featured at PAMM and the Institute of Contemporary Art Miami.

Thank you to De Beers for lending me some of their beautiful jewels to compliment my look. (I admit, I rarely wear earrings because they caught in my headphones, but these were to die for!) And thank you to Kreps DeMaria PR for an elegantly executed production.

– Photos courtesy World Red Eye – 

LVMH HOLIDAY PARTY

What’s a holiday without bubbly? And there was plenty of it last week! It was an honor to DJ one of the world’s most coveted brands, LVMH’s  holiday party. In true glitz & glamour fashion, the event was held at the infamous Versace mansion with a Moet-infused welcome reception in the courtyard with the most gorgeous christmas tree perched behind Versace’s fountain. A Belvedere lounge was also created in one of the villa’s grandoise rooms while the main event took place out by the pool where clear glass was laid over to give the illusion of dancing on water.

On the playlist: classic Chaka Khan, George Michael & Prince jams and later for post-dinner dancing, everything from golden-era hiphop to modern reggaeton. Words can’t describe the beauty or energy of the night. Special thanks to ManMar productions & the Louis Vuitton Moet-Hennessy Travel & Retail division for including me in their holiday festivities!

– Photos courtesy of World Red Eye –

PUMA SELECT STORE OPENING

Collaborating with a favorite artist in a festival or concert is great, but nothing beats an intimate experience. You can imagine how excited I was to hear the new opening of the PUMA Select shop in Miami’s Design District would include an over-the-top Big Sean appearance.

The shop featured Big Sean’s latest capsule collection and a chance for select shoppers to grab some of it before it launches on September 15th. I myself got to take home the iconic satin variety bomber PUMA jacket in the exclusive collection’s darker, monochromatic color palette… (Thanks for that PUMA!)

I provided all the Big Sean jams as guests eagerly waited in the custom built outdoor lounge just outside the new shop. When I dropped “Bounce Back” Big Sean drove right onto the event’s black carpet in an all-black Dodge Challenger, because how else would you arrive, right??

WHAT A YEAR, WHAT A YEAR… Thanks to Triton Productions for the plug & of course PUMA for the fresh fit.

– Photos courtesy of Triton Productions & PUMA – 

MIAMI SWIM WEEK x 8th ANNUAL STYLE SAVES

Thankful for another year to provide the fashionable soundtrack behind the Swim Week’s favorited event. The 8th annual Style Saves fundraiser fashion show took place again at The Setai, hosted by Jenny Lopez and featured collections by Eberjay, Onia, & gorgeous accessories by Miansai. Founder (and friend) Rachael Russell produces the event each year to raise funds from the event to go directly towards the production of the charity’s back-to-school event in August. The show was once again sold out garunteeing that Style Saves will be providing new school supplies, uniforms, shoes & accessories to over 5,000 public school students across Florida in the fall.

Pre & post show music included 90’s hiphop & R&B, because LBH… what’s fashion without Lil Kim, Missy & Biggie. Meanwhile Eberjay channeled sounds inspired from the French Riviera & Onia’s collection included an curated collection of nu disco music from Miami Horror to Poolside.

To donate to Style Saves visit https://www.stylesaves.org/donate/

– Photos courtesy of @WorldRedEye & @Genstreetstyle – 

NEIMAN MARCUS x THE LITTLE LIGHTHOUSE FOUNDATION

I was thrilled to support two clients The Little Lighthouse Foundation and Neiman Marcus Bal Harbour with music for a private event dedicated to the foundation’s  Advisory Board. The runway show (which was set on carpet in the most gorgeous shade of pink!) featured Neiman’s latest Spring arrivals. The fashion show which was moderated by my talented & gorgeous friend, Kelly Blanco from NBC 6 and Neiman Marcus’ Shakeira Marzouca.

Guests also participated in a key contest and one lucky winner went home with a stunning Saint Laurent white leather clutch. The event was all in support of LLF’s mission to assist underserved children and their families through its programming initiatives. Of course, I love supporting a good cause but anytime I can provide runway music while watching couture fashion, also makes for a great night.

CHRISTIAN LOUBOUTIN x ART BASEL

My favorite shoe store happened to throw an intimate reception during Art Basel and I was there to soundtrack the exclusive shopping experience. The beautiful Miami Design District store celebrated the signature, trademarked red lacquered soles with a limited edition feathered heel.

The french-inspired playlist included everything from Françoise Hardy to St. Germain, and even some classics from Moloko. Taking place during Miami’s busiest time of the year, Art Basel, the event brought the most artistic & fashionable though it’s doors.

– Pictures courtesy of World Red Eye –